Wednesday , 17 October 2018


Armstrong has denied for many years that he used performance enhancing drugs of any kind.
However, the mountain of evidence brought against Armstrong over recent months has become overwhelming and when he decided not to fight the USADA charges, his seven Tour de France titles were stripped. Through all of this Armstrong remained unrepentant. He is finally to be interviewed by Winfrey this Friday.
What can we learn from this episode for management? After all, one of the things we most need to hear from colleagues is the truth, so that we can make reasoned decisions. Who and what can we trust?
In a previous article, “Lies, Lies, Lies” I discussed findings about lying via text versus lying face-to-face. That research highlighted two things. First, we all lie. Every day, we tell between two and five lies (or if you’re a bit sensitive about that, let’s call them “fibs”). And second, people trust face-to-face and video more than text when it comes to telling the truth.

I also suggested in that article that one lesson for managers would be that it would be better to trust face-to-face reports from colleagues rather than information sent via text.
Guess what? Some new research from Jeff Hancock, Associate Professor of Cognitive Science and Communications at Cornell University, has thrown another spanner in the works. Whilst his research agrees with the fact that we all lie regularly, he and his team have also found that people are most honest when communicating via email and least honest when communicating via phone.
Additionally, there’s a real kicker to his findings. According to Hancock’s research and despite the intuitive notion to the contrary, we are not all that good at picking liars in a face-to-face situation – in fact only slightly better than 50% of the time.
So where does that leave us as far as honest communication is concerned?
n a recent lecture on TED, Hancock did not debunk the previous findings about text being less accurate versus face-to-face, but found that of all the media used to communicate, emails prove most trustworthy.

Although there’s no hard evidence as yet as to why email is seen as such a truthful medium, the hypothesis is that it is recorded and can be retrieved (if necessary) later. Face-to-face and phone communication are subject to time lapse and faulty recall (by both parties). Texts don’t stay around long; and are generally short and cryptic.

Now, the challenge for managers is that whilst email communication may be more trustworthy than others, it lacks the ability to express the appropriate emotion and likewise, elicit or engender an intended emotion – something that is essential for motivating others. In fact, emails can at times elicit emotions in the receiver that are opposite to those that were intended.
So, where does this leave us?
It would seem that as managers, if we have important messages to give or receive, we should use email to establish the facts then back this up (or precede it) with face-to-face communication (or if impractical, via video).
Above all, avoid the use of texting to send or receive information that depends on critical accuracy. Perhaps Lance Armstrong should have been asked the hard questions long ago via email!

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